Perennial ‘Kickathon’ Confirmed For SALTEX 2014
Fancy yourself as a penalty taker? Think you could have been an asset to the England team at this summer’s World Cup? If you are attending SALTEX 2014 (2 – 4 September) you’ll have your chance to find out. Visit the Perennial stand H85 to get involved – and raise some money for horticulturists at the same time.
Jo Ayley, Head of Development at Perennial, says: “We wanted to have a bit of fun with SALTEX visitors and fellow exhibitors this year to celebrate our 175th anniversary.
“With football fever at an all time high following the Brazil World Cup we thought we’d see if those who usually look after the pitches can also take the penalties – we expect the competition to be strong!”
The SALTEX Kickathon forms part of HortAid 2014, Perennial’s annual fundraising campaign which this year hopes to raise £175,000 to help horticulturists in need.
Perennial’s wide-ranging benevolent services are regularly described by clients simply as a ‘lifeline’ but without the financial support of the UK horticulture industry, their long-term continuation is threatened.
The 175th anniversary appeal is seen as the first step in galvanising future relationships with supporters and a stepping-stone to reaching a record number of clients in 2014/15.