Ariens Company invited Countax, Westwood, Ariens and ECHO dealers to their ‘Growth in Partnership’ dealer meetings held in September. Following the successful format of previous years, the events took place in two locations, the Oxford Belfry and Ripley Castle in North Yorkshire on the 6th and 12th September respectively. Both days were led by John Horn, Senior Vice President for International Sales and Marketing.
“This year’s dealer meetings have been a great success, with strong attendance on both days,” says John Horn. “Our dealer network is the cornerstone of our business, so it is imperative that we provide them with a new generation of products, sales tools and services to better serve the end user.”
At the venues, the company officially launched the new E36 lawn tractor and dealers were also able to see the new Ariens APEX, a new commercial zero turn.
Along with information on new products, both days were structured to provide dealers with useful tools to help grow their businesses. After the main presentations they were able to attend various breakout sessions which focused on apprentice recruitment advice and marketing tools available to dealers.
During the afternoon session, there was an opportunity to test drive the new E36 and the highly anticipated Ariens APEX zero-turn on the demo ground.
Ariens Company is the UK distributor for ECHO tools. On the demo ground dealers were encouraged to try out a wide range of products including chainsaws, brushcutters, power blowers, hedgetrimmers and the new 50V lithium ion battery series (hedgetrimmer, power blower & trimmer).
Dealers who attended the Oxford Belfry meeting were given a factory tour of the Great Haseley facility by Operations Director, Phil Edwards. At the end of the day, the Ariens Dealer Advisory Council (DAC) led a closed discussion with dealers exploring industry issues and ideas to support the dealer network.
The meetings were exceptionally well received by the attending dealers who voiced their praise of the events:
“Over all the day was excellent and very informative. We are looking forward to working together and growing the brands in our showroom with Ariens Company.”
“We are new to Ariens and are delighted to say that this was the best dealer day we have ever attended. Extremely well organised and very professionally delivered with all members of the Ariens team keen to help and obviously very proud of the business and product range. Great!”
“Really enjoyed the day. Felt there was a more positive outlook and more energy not only from Ariens but also from other dealers that we spent time with.”