Fultons Land Rovers take on Polaris
Fultons Land Rovers, newly appointed Polaris dealers in Cumbria, can boast their own championship quad track for testing. Situated in the six mile radius between Cockermouth, Workington and Whitehaven, their 120-acre facility encompasses a British Championship level Moto X track, where they also run quad championships, and open farm and moorland. As independent Land Rover dealers, much of their custom comes from the rural hill farms of the area so the fit with Polaris is ideal.
Brian Fulton first began repairing 4x4s and agricultural tractors in 1975. The business grew when Malcolm and Keith Fulton joined their father in 1983 and, after serving their time as vehicle mechanics with the dealership they took it over in 1997. Continued expansion saw the introduction of more vehicle sales, MOT testing, parts and workshop with an accident and body repair service.
“We’re excited to become Polaris dealers,” says Malcolm, “we have everything on site to provide customers with the complete 4×4 experience. With Polaris we can offer a full range of Polaris quads and side by sides and supply our customers with the additional service for their off-road ATV needs.”
Fultons have a wide range of products available for demonstration, from the petrol and diesel-powered Rangers to the Sportsman 450 and 570 UTE, the latter specifically designed for the type of farming in the area. Richard Coleby, Polaris’ District Manager, adds: “Fultons’ experience, their agricultural background and, of course, their off-road track offers their customers the perfect proving ground for Polaris.”