As part of a wider re-shuffle of their partner network, Redexim UK have announced an expansion of territory for George Browns Ltd. Having already added the IP postcode to their remit of the central and eastern regions in mid-2024, this has now been further consolidated with the incorporation of Essex and North London areas. 

The extension of the George Browns Ltd area into Suffolk, Essex and North London presents a natural progression for the Redexim dealer, and the next stage of a longstanding partnership dating back to the 1980’s. With depots in Buckinghamshire, Essex, Northamptonshire and Oxfordshire, the knowledgeable team are well placed to exceed the requirements of customers across central and Eastern England and service many of the industry’s leading franchises – including the full natural and artificial machinery portfolio from Redexim.

On the news, Group Groundcare Sales Manager for George Browns Ltd Tim Mason commented, “We are very excited to be given this area expansion. Having enjoyed great success over the years, building trusted relationships with end users in our existing area, this move means we can offer our full core brand line up across all depots. We look forward to getting out and promoting a premier product that’s built to last within the fine turf industry.”

“This move is testament to the ongoing professionalism demonstrated by the George Browns Ltd team, their drive and their determination to deliver sales and industry-leading support” adds Paul Langford, Director of Commercial Operations for Redexim UK. “We are delighted to be working together even more closely in 2025 and are confident that the strength of our partnership and combined experience will be positive for customers and both parties.”