IOG SALTEX Visitors Could Spend A Billion Pounds In 2010
Groundscare and open space professionals throughout the country who visited last year’s IOG SALTEX exhibition could spend over a billion pounds in the coming year.
Independent research carried out at the three-day show – the UK’s leading open space exhibition – revealed that visitors could invest up to £1.6 billion on groundscare and open space products and services. The research also revealed that:
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Over 1,000 visitors were from organisations that spend over £1 million each year on open space management products and services
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More than 600 were from organisations that spend over £500,000
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Over 1,000 visitors spend up to £500,000 each year
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More than 1,200 spend up to £150,000, and
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Over 4,500 spend up to £50,000.
In each case these figures were higher than comparative figures taken at IOG SALTEX 2008.
The spending power of IOG SALTEX visitors is reinforced by the fact that:
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70 per cent of visitors to the show had buying power
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80 per cent of these said IOG SALTEX influenced their purchasing decisions, and
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45 per cent of visitors involved in purchasing DO NOT usually see any non-supplier sales representatives.
Also:
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80 per cent of visitors went to the show to look for new ideas or products (and 86 per cent said it was important to see equipment working in an outdoor environment)
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50 per cent visited to learn about what’s new in the market [] 60 per cent of visitors do not plan to visit any other UK exhibition, and
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29 per cent were looking for new or alternative suppliers.
The research also reveals that 26 per cent of the audience were new visitors to the show, 57 per cent had not visited in 2008 and 31 per cent had visited in previous years but not in 2008. This means exhibitors which do not attend every year are potentially missing hundreds of key buyers.
Commenting, IOG SALTEX Sales Director Clare Johnson says: “The figures certainly reinforce that IOG SALTEX is year-on-year the most important show for the whole of the open space industry – and they clearly explain why this year’s event is nearly 90 per cent sold out.
“Visitor feedback gives us every confidence that despite the credit crunch the spending trend will continue at this year’s show.”