After 17 years of outstanding service, Roger Moore has announced his retirement from the Howardson Group.

Roger has been a familiar and respected figure within the company. Having joined as a Customer Manager, his role evolved to encompass sales, marketing, and customer support, making him an integral part of the business. Over the years, he has built strong relationships with key industry organisations, including the GMA, BIGGA, SAPCA, EBA, SBA, WBA, CGBA, and numerous representatives from cricket, football, rugby, tennis, and croquet, as well as the press.

Alongside his colleagues, particularly Alison Pickering, Roger has played a leading role in organising and developing events in the UK and abroad, dealer days, press days, export dealer events, and the company’s brochures, websites, and overall marketing strategy.

The highly regarded seminar programmes for bowls, cricket, croquet, football, and rugby have been running for over 20 years, and Roger and his team have continuously refined and enhanced them. These programmes provide valuable insights from industry experts, supporting everyone from volunteers to professional turf managers.

When SISIS was acquired in early 2011, Roger was instrumental in developing a detailed 90-day integration plan to successfully merge Dennis and SISIS—a significant challenge that had never been undertaken before. The senior team fully backed his plan, and its success helped shape the company’s future.

Roger’s meticulous attention to detail has been a defining trait throughout his career. His commitment to quality in every aspect of marketing—whether exhibition stands, advertisements, brochures, or digital content—has left a lasting impact. A prime example of his expertise was the 2022 Dennis Centenary Year celebration, which he and Alison planned with precision, ensuring the event ran seamlessly.

As a senior team member, Roger’s wisdom and experience have played a crucial role in the company’s growth, contributing to an almost ninefold increase in sales during his tenure. Beyond his professional contributions, Roger, a lifelong Liverpool FC supporter, has also been the company quizmaster, known for his encyclopedic knowledge of sport—especially football.

Managing Director Megan Oliver, Chairman Ian Howard, and everyone at Howardson Group extend their sincere gratitude to Roger for his dedication and contributions over the years and wish him all the best in his retirement.

On a personal note, Turf Business would like to wish Roger the best of luck in his retirement. Having worked closely with Roger throughout his 17 years with the Howardson Group, he has become a prominent figure within the industry, and a valuable friend to Turf Business.