Bernhard and Company, industry leader in grinding solutions and turf care technology, has announced the appointment of Jason Connaughton as its new Territory Manager for Turf Technologies in a brand-new role for the company. 

Connaughton has an extensive career in golf turf, having started out as a greenkeeper in Ireland, then spending a year working in Australia at the Australian Club in Sydney. He eventually moved to the UK, becoming a qualified mechanic and eventually Golf Course Manager at Yeovil Golf Club, his most recent position before joining Bernhard and Company. His practical experience feeds directly into Bernhard’s strategy as a pioneer of data-driven technology solutions. 

“It’s really exciting to be part of the Bernhard and Company team,” said Connaughton. “The turf care industry is moving so rapidly towards data collection – it’s become such a powerful tool. With the products and technology that we are now distributing and selling, we can help turf managers both collect important data and understand how to use it to make smart decisions and operate in the most efficient way possible.” 

Bernhard and Company is a driving force in the modern turf industry, which is embracing and harnessing the power of data collection. Connaughton’s role as Territory Manager for Turf Technologies means overseeing the array of Bernhard solutions, and working with companies like Maya Global that is pioneering the use of artificial intelligence for sustainable land management. Bernhard’s research also shows that 75% of turf grass problems occur beneath the surface, so understanding how to better manage those is crucial to turf management.  

Bernhard and Company Turf Technologies and Solutions:  

Soil Scout – Soil Scout provides the most advanced fully buried underground wireless soil sensors and monitoring solution for professionals in golf and sports turf maintenance. Details: https://bernhard.co.uk/products/soil-scout/  

Maya Global – Maya Global provides an intelligent software platform for sustainable land management, offering real-time insights, task optimisation, and data-driven decision-making for golf courses, vineyards, parks, and sports pitches creating ultimate efficiencies. Details: https://bernhard.co.uk/products/maya 

SubAir – SubAir is the world’s leading subsurface aeration and moisture management solution, designed to moderate and control environmental subsoil conditions. Details: https://bernhard.co.uk/products/subair/  

TurfBreeze – The leading global name in sports surface aeration, TurfBreeze fans generate essential surface air movement to create high quality playing surfaces. Details: https://bernhard.co.uk/products/turfbreeze/  

Connaughton cited Bernhard’s industry leading reputation as a vital factor in his transition to his new role, alongside his positive experience as a long-time customer of Bernhard in his previous roles. 

“They are a great company with a solid reputation. You always want to work for a good business, and I’ve known them for years as industry leaders. Joining Bernhard felt like a natural progression for me. 

“I’ve used Bernhard and Company equipment right from the beginning of my career. They are synonymous with excellent turf health. The turf technologies that they have more recently added to the offering are an integral part of modern turf management.”  

To learn more about Bernhard and Company and the turf technologies on offer, visit: https://bernhard.co.uk/turf-tech/