Toro U.K. Limited – owners of the Royal Warrant-holding lawnmower manufacturer Hayter® and global turf care leader Toro® – will unveil new products and initiatives at GroundsFest 2025. From battery-powered equipment to dealer-focused experiences, both brands are aiming to make a strong impression at the UK’s premier groundscare event.

As a prelude to their showcase at GroundsFest on September 9–10 – the UK’s largest industry event – they’ve released snippets of what to expect for tradespeople, groundscare professionals, influencers and dealers across the UK.

Hayter is nominated for an Innovation Award at GroundsFest this year for their new Harrier range, and both brands hope to showcase the best of what they have to offer.

The Dealer Hub
At the heart of Toro U.K.’s larger stand — which will showcase the complete Toro® and Hayter® portfolios — the new Dealer Hub highlights the brand’s ongoing investment in strengthening and supporting its nationwide dealer network.

Craig Hoare, Sales and Marketing Manager, had this to say about The Dealer Hub: “GroundsFest is the ideal opportunity to reconnect with our dealers in person. This year, we’re putting our dealers front and centre,” Craig explains. “We’re offering early access to new-season materials and a dedicated space to talk about opportunities, challenges, and everything in between. The Dealer Hub is our way of saying: we’re here, and we’re listening.”

The Dealer Hub will offer visitors a range of exclusive benefits, including:

• Advance access to new product details and upcoming campaigns.
• Opportunities to engage directly with Toro and Hayter’s commercial and marketing specialists.
• Complimentary refreshments in a welcoming, business-focused environment.

New product revealsAs well as the Dealer hub, both Hayter and Toro will be announcing new products, including long- requested attachments and new battery versions of professional groundscare equipment. Some of the announcements set to be shown at GroundsFest include:

• Toro’s new eProStripe – a battery-powered evolution of the classic stripe mower
• Toro’s professional clothing range – designed for durability and comfort on the job
• Hayter’s Harrier roller brush attachment  – engineered for enhanced lawn striping and debris clearance

The new announcements and Dealer Hub come at a time when Hayter and Toro are shifting focus to concentrate on the needs and wants of their community of groundscare professionals – a resource that both the horticultural heavyweights value deeply.

Matthew Coleman, UK Sales Manager, Professional Landscape Contractor & Site Works Equipment, had this to say about the products on show at this year’s event: “We’re bringing over 80 products to GroundsFest this year – our biggest display yet,” says Matt. “It’s a fantastic opportunity for visitors to get hands-on with everything from our latest battery innovations to trusted favourites across the Toro and Hayter ranges.”

Free to attend, GroundsFest brings together live machinery demonstrations, an industry-focused exhibition, educational seminars, and on-site entertainment. Toro U.K. Limited welcomes dealer partners and professional users to their shared stand to explore the newest product innovations and learn more about the company’s continued commitment to supporting the turf care sector at every stage.

To register for GroundsFest, visit: www.groundsfest.com
To explore the full Toro and Hayter range, visit: www.toro.com/en-gb | www.hayter.co.uk