James Bastian, managing director of Winchester-based groundcare company Wildwood Machinery, says that the appointment of new Sales Manager, Rob Hogarth signals the company’s ambition to expand in geographic coverage and client sectors in 2025. 

“This year, we’ve made significant progress in developing Wildwood Machinery with the goal of being the leading supplier of groundcare services in the South of England.” 

“Our deal with leading machinery supplier INFINICUT®, our new, purpose-built headquarters, and the appointment of Rob Hogarth give us the platform to build further business with professional sports clubs, local authorities, schools and heritage properties,” says James. 

Rob Hogarth brings 40 years of experience. 

Wildwood Machinery’s newly-appointed Sales Manager, Rob Hogarth brings 25 years of experience working for golf clubs across the UK, including the prestigious Remedy Oak Golf Club in Dorset where he was responsible for the ‘grow-in’ of the new course. 

Rob’s priorities at Wildwood will be to drive sales of groundcare equipment and after-sales service, and to build relationships with other suitable equipment manufacturers and clients. 

Rob started his greenkeeping career at his home town golf club in Peebles, rising to Head Greenkeeper at the tender age of 19 – the youngest in Scotland at the time. In 2016, Rob moved into sales, taking a Dubai-based opportunity to work across the GULF region, before returning to the UK in 2019 to work for Fairways Professional Groundcare as Sales Manager for Scotland. 

“I’m very excited to be joining James and the team at Wildwood, and I’m looking forward to getting out to meet a lot of old faces and hopefully making a lot of new friendships,” says Rob.  

“Wildwood Machinery has rapidly established a positive reputation since launching in 2022, and there is so much potential to build the business further with the foundations that James and his team have put in place.” 

Rob Hogarth can be contacted on 07349 124 926 and rob@wildwoodmachinery.com