Leading turf grower, Rolawn, is delighted to announce a new partnership with wildflower turf pioneers, Wildflower Turf Ltd.

For almost 50 years, Rolawn has been at the forefront of market trends and developments in the horticulture and construction sectors, recently introducing biodiversity supportive products under the BioScapes brand. Wildflower turf is a logical range extension as the business continues to help customers to comply with environmental legislative change.

Rolawn’s Sales and Marketing Director, Jonathan Hill, explains why Rolawn has partnered with Wildflower Turf, “The parities between our organisations made the decision to work together very straightforward. Our customer base has high expectations from suppliers, demanding responsibly manufactured products supported by first-rate service. Wildflower Turf’s depth of understanding of market demands and forces is clear to see and aligns with these needs.

“Having developed a transformative product, Wildflower Turf Ltd has led the market with a very similar approach to our own – prioritising technical excellence and best advice. We are excited to see how our collaboration will help the industry make a greater contribution to biodiversity net gain.”

The arrangement is a reciprocal one which will see Rolawn’s market-leading Medallion Turf available via the Wildflower Turf team.

James Hewetson-Brown, MD at Wildflower Turf Ltd, says, “We’re delighted to welcome Rolawn as an Authorised Reseller. Rolawn’s reputation for excellence and commitment to sustainable landscapes aligns perfectly with our own mission. Meadows are vital for both the environment and pollinators. This partnership expands our customer reach, allowing us to create more biodiverse spaces and help restore nature’s balance. Additionally, by selling Rolawn products that complement our wildflower offerings, we provide a more comprehensive solution for our customers.”