The Grounds Management Association (GMA) has announced that its annual awareness campaign, #GroundsWeek, is returning from 20 – 26 March 2023.
The campaign, now in its third year, recognises the work of turf care volunteers and professionals in the UK, with a focus on inspiring new recruits to consider a career in the industry. According to research carried out by the GMA, the industry is facing an impending employment crisis. Currently, 40% of the workforce is over 50 years-old and, without an influx of new recruits, this could result in a significant employment gap within 5 years.

Geoff Webb, CEO of the GMA, says: “Our job is to look out for the interests of our members and the wider industry. Part of that means ensuring new talent is entering the industry. The turf care industry provides a chance for younger people to learn new skills, work in a wide range of sectors and contribute to making sport possible. It also offers incredible career opportunities and health benefits. Connecting with new recruits is what #GroundsWeek is all about.

“As part of the campaign, we’ll be offering school students the chance to experience the buzz of turf care at the highest level, as they get pitch side at a professional football club. We’ll also be sharing real life stories from young people who are reaping the rewards of their amazing careers in turf care.”

“We’ll be highlighting the incredible work existing volunteers and professionals do to make sport possible and showcasing their invaluable impact on the nation, and making sure they get the recognition they deserve, from the public, sporting organisations and the industry.”

Neil Stubley, head of courts and horticulture at Wimbledon, adds: “Grounds staff up and down the country deserve the spotlight for their invaluable contribution, ensuring millions of people every week can enjoy their favourite sports. I’m looking forward to supporting #GroundsWeek, showcasing our work to a wider audience and helping people understand more about what goes into making sport possible.

“To help the campaign make as big an impact as possible, I urge grounds people across the country to keep an eye out for #GroundsWeek content and share it online. Make sure you and your colleagues are celebrated far and wide.”