Leading woodchipper manufacturers GreenMech are pleased to announce the appointment of David Blackwood as their new Sales Director following the retirement of Martin Lucas. David joins GreenMech with a wealth of business acumen gleaned from over 30 years of experience in the machinery industry, giving him the foundation to flourish in his new role – leading the sales operation across the UK and throughout GreenMech’s global network.

David started his career as a Design Engineer in the Massey Ferguson tractor factory in Coventry. From here, he spent the next 15 years working for Massey Ferguson/AGCO in the Asia Pacific region – looking after all aspects of the business, including product support, sales and marketing. He then took up a position with Kubota UK, managing the sales and marketing for their Tractor and Groundcare business throughout the UK, Ireland, Scandinavia and the Baltics. David went on to return to AGCO, this time to manage sales of FELLA hay tools for western Europe and latterly all markets outside of Europe, for a further 10 years before, most recently, becoming UK and Export Sales Manger at Stocks Ag – the UK’s leading precision seeder and applicator manufacturer.  

With over three decades of knowledge and experience dealing with sales at home and overseas, David is well placed to spearhead the GreenMech sales team and dealer network around the UK, together with supporting distributors around the world in conjunction with colleagues from GreenMech France and GreenMech Germany.  

Commenting on his appointment David had this to say, “I am really looking forward to working with GreenMech – a British engineering success story and a brand synonymous with developing innovative products for the arboricultural, landscaping and green space industries. Having started at the beginning of July, I feel I have already gained huge insight into the market, its challenges, but also importantly, its opportunities. I look forward to meeting GreenMech customers past and present, along with other friends and associates at APF 2024.”  

He adds, “Together with everyone at GreenMech, we wish to extend a massive thank you to Martin for all he has done and achieved with the company and wish him the very best for a long and fulfilling retirement.”