First Perennial Diamond Partner
Over £34,000 was raised at the Party for Perennial and the charity announced the Worshipful Company of Gardeners as the first Diamond Partner in its corporate membership scheme.
Almost 300 people gathered at the Skyloft in London on Friday 15 January for Perennial’s annual evening of networking and fundraising. The amount raised at the event, which includes income from the new Partners, tops the total from any previous events and reflects the growing industry support for the charity.
The new Diamond level in Perennial’s Partner scheme was launched at the party and allows supporters to sign up for an annual donation of £5,000. The first to sign up to the Diamond level, The Worshipful Company of Gardeners is an ancient livery company, which can trace its origins back to 1345 and has been a long time supporter of Perennial. Their Master, Bernard Williams said: “We are delighted to become the first Diamond Partner demonstrating our support for this amazing charity. We look forward to working ever more closely with Perennial.”
The Perennial Partner scheme generates an essential, regular income for the charity, enabling it to plan its services for the future and commit to recruiting the caseworkers and debt advisers so heavily relied upon by its clients. Businesses can choose the level of support that is appropriate for their business – Diamond, Platinum, Gold, Silver or Bronze, ranging from £5,000 to £100. Other supporters pledged and signed up as Partners at the event and more are coming in as a result – full details to be announced shortly.
Anita Bates, Director of Marketing and Development at Perennial said: “The Party for Perennial is one of the most important nights of the year for Perennial and we were delighted that so many people bought tickets, donated on the night through the raffle and auction and pledged their support in other ways. The party kicked off our annual HortAid fundraising campaign and it looks as though 2016 is already set to be a fantastic year in terms of the money our colleagues across the industry will raise to help us support horticulturists in need.”
