The inaugural celebration week will take place March (1 -7 March 2021) and will celebrate and highlight the vital role of professional grounds staff, volunteers, and the turf sector play in making sport possible.
We sat down with CEO of the GMA, Geoff Webb who told us more about the initiative, what to expect and how to get involved.
Following a difficult year for the sector, due to the impact of Covid-19, the GMA aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been valuable to the public’s health – with increased use for ‘daily exercise’ and physical activity.
The GMA’s campaign will encourage individuals and organisations across the industry, whether they have a career in grounds management or volunteer for an hour a week, to get involved both on the pitch and on social media.
Further details about the campaign will follow in February, alongside #GroundsWeek graphics and content for wider use. This will include top tips and a social media pack for organisations wanting to get involved. Businesses can also get involved by pledging to be a #GroundsWeek partner.