Will is passionate about machinery and farming, coming from a family-owned dairy farm in Buckinghamshire that operates two Kubota tractors and a utility vehicle, supplied by local dealer George Browns. 

“Coming into the tractor business as a former end-user, I have an appreciation of what customers expect from their relationships with dealers,” explains Will. “And this is a great opportunity to introduce more customers to the ambitions and capabilities of Kubota agricultural and groundcare machinery.” 

As part of his university education, Will joined Kubota’s marketing department as a placement student, providing him with a taste of the tractor manufacturing business. On graduating from Harper Adams University with a degree in business management and marketing, he headed to New Zealand to widen his practical experience working with an agricultural contractor. 

Returning to the family farm for a two-year period, Will realised that his future in the industry was beyond the farm gates. He joined the marketing department of an industrial lighting company to gain supply chain and distribution experience, before returning to Kubota earlier this year as a regional dealer manager. 

Speaking about Will’s appointment, Kubota’s agricultural and groundcare sales manager Tim Yates said: “Will’s youthful energy provides us with a great opportunity to continue supporting dealers as they continue to build on the growth already achieved in agricultural and groundcare markets across the East Midlands and Eastern Counties.”