Media spanning sports turf, landscaping, amenity and equine were recently given a rare insight into the ‘behind the scenes’ workings of one of the most recognisable brands in groundcare, as Kubota UK opened their doors for an update event. The overarching theme of the two days was Kubota’s ongoing investment into the industry – with press updated on recent acquisitions and new initiatives in the areas of warranty and recruitment, while also having the opportunity to get ‘hands-on’ with some of the latest products from across their mower and compact tractor portfolios.  

The sun was shining as Kubota UK Managing Director David Hart and General Manager for Tractor Business Unit (TBU) Henry Bredin welcomed members of the press to their Thame headquarters in early June. After learning about some of the corporate history and more recent global developments, such as the new £0.5bn Kubota Institute of Technology opened in Osaka Japan, attendees were treated to a tour of the facility where many questions on the challenges of worldwide manufacture, logistics and alternative power sources were answered.  

Handing the baton to Phil Catley, Kubota UK Groundcare Product Manager and Field Service Manager Tom Lockwood, day two continued on a similar theme as the area of investment in aftersales was addressed. With the vision of creating an industry-leading dealer, technical and commercial support infrastructure, Tom discussed initiatives including the Kubota Service Excellence Awards and Kubota University programme, both of which are designed to develop and deliver training and advice to dealers thus ensuring the very best ongoing customer experience. 

Also covered was the Kubota Apprenticeship programme, offered in partnership with Coleg Cambria Llysfasi, and designed to address the skills shortage in the industry. The four-year practical-based training scheme enrolled a record 13 students in 2023, setting the apprentices up for a career in engineering and progressing them into positions within Kubota dealerships across the UK.  

Proceedings concluded with a ‘ride and drive’ experience where press had the opportunity to demonstrate a number of machines from across the range, including the recently-launched FC3 and FC4 mowers, and the LXe – Kubota’s first electric compact tractor, in the UK currently for extensive testing.  

 Commenting on the event, Kubota UK Marketing Manager Rob Edwards said, “We, like all manufacturers, are aware of the issues facing the industry and that doesn’t just stop at having the right products to fit today’s market. It was brilliant to be able to demonstrate to the press the programmes we’re delivering to support our dealers and our customers, and show how proud we are to be re-investing in the needs of the next generation. We extend a massive thank you once again, to all of those who took the time to attend.”