Dénia, Spain, July.19,2023–John Deere and the Ladies European Tour (LET) have extended their longstanding relationship with an upgraded three-year partner agreement.

The renewal will elevate  the partnership  with  increased  support  services  and additional investment into the Tour.

John Deere will provide  the  LET  with agronomy  and  consultation  services,  as  well  as equipment optimisation to ensure the best available services are delivered to the LET players, Tour venues and tournaments.

John Deere and the LET have been partners since 2007 and this renewal means that John Deere will continue to be the designated Golf Course Machinery partner of the Tour.

The announcement was made on the eve of a brand new 1-million-eurotournament: La Sella Open at the award-winning La Sella Golf Resort &Spa in Denia, Alicante, Spain, where John Deere equipment was used to prepare and maintain the tournament course.

“This new agreement with John Deere will see our global brands working together more closely to further increase  the  quality  and  consistency  of  our  championship  courses internationally,” said LET Commercial Director Fiona Harold.

“The commitment from John Deere builds on our enduring 17-year partnership and highlights our joint objective to elevate the women’s game at an exciting time for our industry and our Tour.”

John Deere’s Sales & Marketing Director-Turf & Golf, Carlos Aragonés, commented: “We are incredibly proud to extend our valued collaboration with the Ladies European Tour until2026. Having John Deere as the preferred equipment supplier of the Ladies European Tour is a great honour and a major opportunity to continue supplying our latest technology and innovations, ensuring we continue to produce the best quality playing surfaces for competitive golf. It has been an exceptional  association  since  its  very  first  day,  and  we  are  looking  forward  to continuing working together and supporting the values we share around the game of golf, including  celebrating  women  in  the  golf  industry  as  well  as  those  who  play  the  game, sustainability and much more.” For more information on John Deere visitwww.deere.com.