Family-run agriculture and professional turfcare dealership, Masons Kings, has announced the return of Dominic Burt as the company’s new General Manager.
The John Deere dealership based in south-west England says this marks a significant step in its commitment to continuing to deliver exceptional service and innovative solutions to its customers.

Dominic brings over 35 years of experience in the agricultural and machinery industry, which includes many years previously working for the company. His extensive knowledge of the industry, combined with a strong track record of driving growth and operational excellence, makes him an ideal fit for Masons Kings. Dominic’s expertise and vision will be instrumental in guiding the company through its next phase of growth and development.
“We are thrilled to welcome back Dominic back into the Masons Kings family,”said Roger Prior, Director of Masons Kings. “His wealth of experience and industry knowledge will be invaluable as we continue to expand our product offerings and enhance our customer service. We are confident that Dominic’s leadership will help us achieve our ambitious goals.”

In his new role, Dominic will oversee all aspects of Masons Kings operations, including sales, service, and support. He will work closely with the team leaders to ensure that the company continues to meet the evolving needs of its customers while maintaining the high standards of quality and reliability that Masons Kings is known for. Dominic’s strong long-standing connections to the agricultural industry, along with his passion to develop and grow the turf division, will be key assets as Masons Kings looks to future-proof the company and maintain its family-run business ethos.

“I am excited to be returning to Masons Kings and lead such a talented team” Dominic said. “Masons Kings has a long-standing reputation for excellence, and I look forward to contributing to its ongoing success. Together, we will strive to deliver the best possible solutions and support to our customers”
Dominic’s strong relationships with John Deere and numerous other manufacturers will be invaluable in maintaining Masons Kings’ commitment to providing premium support for their premium products.

Peter Endacott, who has played a vital role in the company, will remain with Masons Kings to help with the transition and focus on his selling role. His continued presence will ensure a smooth transition and sustained excellence in our operations.

Masons Kings has been serving the agricultural and horticultural communities for over 40 years, providing a wide range of machinery, parts, and services. With Dominic at the helm, the company is poised to continue its tradition of excellence and innovation, providing premium support for premium products.