The UK’s largest independent supplier of turf will celebrate its milestone 21st business birthday with the launch of a new app and the promise of more speed and efficiency for landscapers and gardeners.

George Davies – whose ‘side venture’ selling turf first began on his father’s farm in Olney in 2001 – has been reflecting on his incredible journey over the last two decades having taken George Davies Turf to a £5million business that now delivers over one million rolls of high quality turf each year to landscape gardeners, homeowners, and some of the UK’s most well-known sporting and leisure venues.

As he prepares for the business’ 21st anniversary, and with the continued focus on keeping deliveries local to Buckinghamshire, Bedfordshire, Northamptonshire, and Hertfordshire, George believes the launch of the new George Davies Turf app will not only ‘jet-propel’ the company into the digital age, but will give time-stretched landscapers a faster customer experience.

“We wanted to celebrate our epic business birthday by giving something back to our valued and loyal clients,” said George.

“I keep the same strategy today as I did all those years ago when I first set-up – to only ever source top quality turf from the country’s best providers, to guarantee freshness every time with 2-hour delivery slots, and to focus entirely on a personalised customer service.

“Our new app is the first of its kind from an independent turf provider, and we have built it with this exact ethos in mind.”

A far cry from the early days when George would run all of his local deliveries from his Peugeot 306 car and a trailer as a ‘one-man band’, the company now owns a fleet of seven striking red 32-tonne lorries with forklift trucks, employs a team of 19 people, and delivers 1.4 million rolls of turf to 35,000 gardens a year within a 40-mile radius of the Olney and St Albans bases.

It is all this that has also inspired a huge rebrand for George Davies Turf and expansion into new markets.

“The new app technology will mean we can improve further still. Our customers want more speed and tracking ability when they order, and that’s what we will give them, but I also have a new vision and ambitious growth plans to become the go-to supplier of premium landscape materials too.

“We are a local company through and through so that we can maintain the high level of freshness and 2-hour delivery slots we are known for, but our new strapline, ‘proud of our history, excited about the future’ suits our message as a forward-thinking, digitally focused business. 21 years on and we are on an exciting trajectory of growth as a company, with our customers and their needs at the heart of it all.”

George Davies Turf rebrand will include a new look and feel, a new website with e-commerce focus, and the new app to speed up customer orders and service for busy landscape gardeners and homeowners.

The app will launch in September and will be available for download from all smartphones, tablets and devices.

www.georgedaviesturf.co.uk