Precision Microbes’s new product
Precision Microbes has appointed Magic Hour Media to help launch its unique blend of beneficial microorganisms into the European golf greenkeeping industry.
Established in 2015, Precision Microbes has achieved substantial early success in the football industry with the product now in use at four of the top five clubs in Spain’s La Liga, including Real Madrid and Atletico Madrid, and several of the top clubs in Germany’s Bundesliga, including Borussia Dortmund and Wolfsburg.
Precision Microbes creates amazing grass growth with its blend of up to 60 different microorganisms and probiotics, all working together for the benefit of the plant and the soil in which it lives. Suspended in a liquid, it is mixed with water and sprayed onto growing surfaces as a soil and plant conditioner, reducing reliance on fungicides and pesticides.
Magic Hour Media will be creating case studies which help to introduce the product’s benefits to greenkeepers, golf course managers and golf course owners, as well as managing media relations, producing press information, news stories and website copy.
Precision Microbes director Paul Kenneally said: “If you are building a new golf course, or renovating an existing one, we can guarantee that it will be open earlier with Precision Microbes. The grow-in time will be shorter. We are not a fertiliser: we are a conditioner which prepares the soil for ideal root growth and to grow strong, healthy plants. The product is unique, and there is nothing else like it available today.
“We chose Magic Hour Media because of their successful track record in assisting in new golf product launches, and because I had enjoyed working with Andy on a previous project. I was impressed with his approach to the technical aspects involved in representing our product to the golf greenkeeping market, and I am looking forward to having his media and marketing experience on our side as we undertake this major new project in golf.”
Magic Hour Media’s Andy Hiseman said: “Precision Microbes is a fascinating new high-performance product which has already created incredible results when used in some of Europe’s most iconic football stadiums. Our first goal is to get the product into the expert hands of golf course managers across the UK, and to report on the results of initial trials. We welcome all enquiries about Precision Microbes, particularly from the media but also from anyone in the sport who wishes to know more.”
