For Hampshire’s Wildwood Machinery, supplying premium groundcare equipment has always been about more than simply selling machines. It’s about providing customers with the products, advice and support they need to get the best performance from their investment – which is why the company’s partnership with Aspen Fuel has been such a natural fit.

As distributors for Aspen’s alkylate petrol for the last 18 months, Wildwood Machinery can offer customers a cleaner, high-quality fuel that complements the leading brands within the dealership’s portfolio. As Managing Director James Bastian goes on to explain, the partnership is not only delivering significant health and environmental benefits for the operator, it is also helping to reduce costly servicing and maintenance issues typically triggered by the use of conventional pump petrol.

“Being an Aspen distributor has been a fantastic fit alongside our machinery range” he says. “The fuel is safer to handle and store, delivers better engine longevity and offers our customers the convenience of not needing to source their fuel elsewhere.”

James continues, “There’s a lot to like about the Aspen product, not least the sustainability angle which ties in nicely with Wildwood’s own environmental ethos and that of the wider groundcare industry. The lower overall emissions and reduced exposure to harmful fumes is a real plus for the greenkeepers and grounds staff using this fuel day in, day out, making a real difference to operations both immediately and in the longer term.”

A key factor behind the partnership’s success over the last 18 months has been with the close working relationship between James and Aspen Fuel’s Roy Narbey, the pair working together to introduce councils, sports club and contractors to Aspen through joint demonstrations and trials. “Enabling customers to discover the benefits first-hand has been the key to encouraging people to make the switch. This collaborative approach has helped both companies to extend our reach, strengthen relationships and generate new business.”

“For clubs and contractors already investing in quality machinery, it just makes sense to pair that with a fuel that looks after both the equipment and the people using it.”

Virtually free from ethanol, aromatics and benzene, Aspen alkylate petrol is 99% cleaner than ordinary petrol in terms of the amount of hazardous hydrocarbons. Suitable for all types of modern 2-stroke and 4-stroke engines, Aspen offers better performance and a longer service life helping to maximise the return on your investment. For more information, visit aspenfuel.co.uk