Held at the NEC Birmingham on 12-13 November 2025, SALTEX promises a vibrant mix of industry insight and entertainment. Haskell, a former England international rugby player, will join the stellar Learning LIVE line up and deliver a keynote session. His talk will explore the parallels between elite sport and professional development, touching on leadership, resilience and the importance of adaptability in high-performance environments.

As a former professional athlete, James understands first-hand the critical role high-quality playing surfaces play in elite performance, and he brings a genuine appreciation for the work of grounds staff and turf professionals at all levels.

He is one of the best-known rugby players and sportspeople in the UK, having played 77 times for his country, as well as competing internationally and for the British and Irish Lions. He’s known as much for his ability on the field as for his personality off it.

James will also perform an exclusive live DJ set at the SALTEX Clubhouse to kick off Happy Hour on the afternoon of Wednesday 12 November. Known for his love for electronic music and high-energy performances, he set is said to bring ‘Café Mambo vibes’ to Birmingham – blending uplifting house beats with a relaxed, Ibiza-inspired atmosphere. The Clubhouse offers visitors a unique opportunity to unwind and network in a vibrant, informal setting.

The SALTEX Clubhouse has been revamped for 2025 to provide even more opportunities to unwind. Open throughout the show, it will host informal meetups and specially designed networking events to help visitors build meaningful relationships.

James Haskell said: “I’m really looking forward to joining everyone at SALTEX this year. I know first-hand the difference that world-class pitches make to performance, so it’ll be great to share my experiences from the professional game with the people who make it all possible.

“High performance isn’t just about elite sport and sportspeople, it’s about mindset and finding ways to bring out your best every day. I can’t wait to dive into that with the visitors, and then round things off with a DJ set in the Clubhouse.”

Since retiring from professional sport in 2019, James has embarked on a multi-faceted career as a podcaster, presenter and professional DJ.

He hosts several podcasts, including The Good, The Bad and The Rugby, one of the biggest sports podcasts in the world. He’s also appeared on hit shows such as I’m A Celebrity… Get Me Out Of Here!, The Chase, A League of Their Own, Question of Sport, Fighting Talk, and many more household-name programmes.

“We’re absolutely delighted to have James Haskell joining us at SALTEX 2025,” said Sarah Hunter, Head of Events at the Grounds Management Association. “He is one of the UK’s most recognisable sporting personalities and brings a wealth of experience from the very highest levels of performance, both on and off the pitch. His session will offer valuable insight into resilience and mindset but also provide plenty of entertaining stories.

“Adding someone of James’ stature to an already fantastic Learning LIVE programme just shows the breadth of knowledge and inspiration visitors can expect at this year’s show. And of course, what better way to round off the day than with James swapping the microphone for the decks to kick-start Happy Hour in the Clubhouse Bar. It’s going to be a real highlight of the show.”

SALTEX 2025 is expected to welcome thousands of professionals and volunteers from across the sports turf, grounds care and landscaping sectors, with more than 400 brands and 65+ expert speakers confirmed.

Register for FREE at www.saltex.org.uk and be in with a chance of winning a Cramer Tools Lawn Mower, complete with charger and battery, worth £2,240!