AriensCo, a global leader in outdoor power equipment, is delighted to announce the promotion of Sam Lewis to the position of General Manager of AriensCo UK (Ariens Company Ltd.). Lewis, who previously served as the UK Sales Manager, has now taken on an expanded leadership role within the organisation, effective 01.04.2024.

Sam Lewis brings a wealth of experience and a strong track record of success to his new role. During his tenure as the UK Sales Manager, Lewis played a pivotal role in driving sales growth, expanding market share, and building strong relationships with customers and partners across the region. His strategic acumen and dedication to excellence have been instrumental in positioning AriensCo as a market leader in the UK outdoor power equipment industry. 

In his new capacity as General Manager, Lewis will be responsible for overseeing all aspects of AriensCo’s business in the UK, including sales, distribution, and customer service. He will continue to leverage his expertise to drive growth, enhance operational efficiency, and deliver exceptional value to customers. 

“We are thrilled to announce Sam Lewis’s promotion to General Manager of AriensCo UK,” said Jochen Schneider, Executive Vice President EMEAA at AriensCo. “Sam has demonstrated outstanding leadership, vision, and dedication throughout his tenure with the company. His promotion is a testament to his exceptional contributions and the trust we have in his ability to lead AriensCo UK to new heights of success.” 

“I am honoured and excited to take on the role of General Manager at AriensCo UK,” said Sam Lewis. “I am grateful for the opportunity to continue serving the company and our valued customers in this new capacity. I look forward to leading our talented team as we strive for excellence and drive continued growth in the UK market.” 

Sam Lewis’s promotion to General Manager underscores AriensCo’s commitment to fostering talent and empowering its employees to succeed. With Lewis’s leadership, and the experienced UK team, AriensCo UK is well-positioned to build upon its success after a strategic shift in strengthening its UK business model.