As part of an ongoing strategy of expansion, Technical Surfaces has launched its new corporate identity, complete with new logo, new brochures, and new website.

The new identity was developed to reflect the dynamic nature and rapid growth of the company, and to take Technical Surfaces into what promises to be an exciting future.

Technical Surfaces is now considered the leading synthetic sports pitch maintenance specialist in the UK. Their client base spans the length and breadth of the country and includes large local authorities as well as small clubs and private court owners with the company carrying out over 8,500 site visits per year.

The new look logo and branding is a basic graphic depiction of the layers of material used in the construction of an artificial surface/pitch – base layer, support layer and surface layer. The addition of the ‘grid’ motif is to emphasise the technical nature of the material also highlighting the area of importance for Technical Surfaces. The ‘white’ sweeping motif is a depiction of a line marking taken from a centre circle and is symbolic of the constant drive to provide the best possible service.

The new image will be reflected across a range of new magazine adverts, product-led direct mail, company brochure and a completely re-designed website at www.technicalsurfaces.co.uk

Greg Hill, Technical Surfaces’ Commercial Director commented: “As we celebrate our 10th year of business, we’re proud to unveil a look that demonstrates a modern take on core ideas that remain rooted in our company ethos – Maintaining Standards. The clean lines of our new logo, with its sharp contrast of green demonstrate a focus on concepts of simplicity and sophistication – both in a harmonious balance. Evoking a sense of dynamic movement and evolution, our new logo represents a continued commitment to meeting the needs of our customers.”

For further information, please call Technical Surfaces’ National Office on 08702 400 700 or visit www.technicalsurfaces.co.uk