The Grounds Management Association (GMA) has announced the return of its annual awareness campaign, #GroundsWeek, taking place from 23-29 March 2026.

Following a hugely successful campaign in 2025, which reached more than 20 million people worldwide, including audiences in Australia, #GroundsWeek is once again set to shine a spotlight on the professionals and volunteers who work tirelessly behind the scenes to keep the UK’s playing surfaces and green spaces thriving.

Last year’s campaign received widespread support from major sporting organisations including England Football, The All-England Lawn Tennis Club, Lord’s Cricket Ground, Wembley Stadium and England Rugby, helping to amplify the vital role of grounds staff across all sports and community environments.

CHAMPIONING A SKILLED AND ESSENTIAL INDUSTRY

#GroundsWeek is a nationwide celebration of the expertise that go in to creating and maintaining high-quality playing surfaces. The campaign aims to raise public awareness of the grounds management industry and encourage a deeper appreciation for the work involved.

The GMA is encouraging everyone connected to the industry – clubs, organisations, professional grounds teams, volunteers and anyone working in grounds care – to take part throughout the week.

DOWNLOAD YOUR GROUNDSWEEK ENGAGEMENT PACK NOW!

To make it easier than ever to get involved the GMA has launched a dedicated #GroundsWeek Engagement Pack, offering a suite of downloadable resources to make involvement simple and accessible. The pack includes social media graphics, editable templates and tools to help individuals and organisations celebrate.

“Grounds teams are essential but too often unnoticed,” said Geoff Webb, CEO of the Grounds Management Association. “#GroundsWeek is our opportunity to change that narrative and celebrate the people who make sport and outdoor spaces possible.

“The incredible reach of last year’s campaign showed the strength of our community when we stand together. In 2026, we’re determined to build on that momentum and shine an even brighter light on the people whose work benefits millions every single day.”

INDUSTRY SUPPORT

#GroundsWeek is proudly backed by GMA Platinum Corporate Supporters Kubota (UK), Howardson Group, ICL Group, MJ Abbott, Premier Pitches, GKB Machines, ISEKI UK & Ireland and Cramer, alongside GMA Gold Corporate Supporters Rada UK, Aquatrols Europe, Redexim, RT Machinery, SGL and Husqvarna UK.

For more information and to download the Engagement Pack, visit thegma.org.uk/groundsweek.