Everris has appointed Simon Taylor as Product & Business Development Manager, Grass Seeds, EMEA.

He will join the international marketing and business development team from January 2013.

Grass seed is an important part of Everris’ product portfolio and an essential part of the company’s iTurf integrated turf management solutions. Reporting to Global Vice President of Marketing & Business Development, Joan Verhoeven, Simon will drive the growth of this category and the positioning of Everris’ seed portfolio in the European turf & amenity business.

Simon has more than 20 years’ experience in the grass seed sector in which time he has strongly driven the development of turf grass seeds mixture sales and marketing in the UK and Ireland.

Simon began his career studying an HND in General Agriculture. In addition to being BASIS registered, he is a professional member of the British Association of Landscaping Industries (BALI), and is Chairman of the British Society of Plant Breeders steering committee for the turf grass trials at STRI.

Commenting on his appointment, Joan Verhoeven said: “In recent years we have successfully integrated a range of varieties and unique mixtures in our complete offer of unique turf products to the European market. The ProSelect range for turf professionals and the Landscaper Pro range of grass seeds with their unique varieties have gained great interest in the international turf market. We are very happy that Simon, with his experience and great grass seed know-how, is joining Everris to further strengthen our service and to enhance the role that grass seeds play in our integrated turf solutions for greenkeepers, groundsmen and landscapers”.

Everris is part of the ICL Group. The company supplies a wide range of professional fertilizers, plant protection products, grass seed blends and specialised products to turf managers around the world through a network of distributors.