A new online merchandise shop has been launched on the John Deere website for customers and fans of the brand in Europe. Featuring an updated design and improved user interface, it replaces the previous version introduced in 2007.

The popularity of the John Deere brand is such that John Deere merchandise reaches many fans that are not linked to the land or agricultural and turf machinery. The collection now features more than 1000 items including office accessories, watches and radios; practical workwear and stylish clothing; ride-on pedal tractors, Gator utility vehicles and go-karts; beautifully crafted scale models, and numerous other gifts and practical items for the home and garden.

John Deere licensed products are created with the same attention to detail and high quality finish traditionally found in John Deere equipment. Highlights of the 2013 collection include new detailed collectible models, toys and ride-ons for kids, as well as new designs for John Deere clothing lines.

Over the years, shoppers have shared many of their wishes and new ideas for additional John Deere merchandise; many items, such as John Deere branded bed linen, have been developed as a result and are now available for online ordering, based on this customer feedback.

The new online shop, which features prices in both pounds sterling and euros, complements the merchandise offered by local John Deere dealerships in the UK and Ireland; to find your nearest dealer, visit the website at www.JohnDeere.co.uk and look for the dealer locator.