All-Terrain Specialist Polaris Acquires Kolpin Outdoors
Polaris Industries Inc. has acquired Kolpin Outdoors Inc. to enhance the Polaris offerings in the powersports accessories market, it was recently announced in Minneapolis. Kolpin Outdoors, a privately held Wisconsin-based company, develops branded and private label powersports accessories.
Kolpin is a leading aftermarket accessory brand delivering purpose-built and universal-fit ATV and ORV accessories and outdoor lifestyle products. For Polaris the acquisition adds to the company’s growing parts, garments and accessories (PG&A) business.
“Acquiring Kolpin Outdoors, Inc. creates a multitude of growth opportunities for our PG&A business, which is a key contributor to Polaris’ top-line growth and profitability,” said Steve Eastman, Polaris’ vice president of PG&A. “Kolpin is a trusted brand among ATV/ORV riders, hunters, outdoorsmen, and landowners who value the quality and reliability Kolpin builds into their powersports accessories. Their lineup of exceptional products and deep consumer and retail relationships will help Polaris expand our aftermarket accessories portfolio and enhance our traditional and online distribution channels.”
Kolpin products will continue to be sold under the Kolpin and Cycle Country brands, with customised private label products available through its Premier O.E.M. business. Polaris will further develop Kolpin’s established brand through its product innovation and engineering acumen, and channeling its existing dealer and consumer relationships to extend the brand’s exposure.
“It gives all of us at Kolpin great pride to become part of the Polaris family. Although different in size, we share many of the same values; small town roots, quality products, lifestyle brand focus and a rich heritage in product innovation,” said Tom Lutes, president and CEO of Kolpin. “I am confident the combination of Polaris and Kolpin will further enhance the value of our brand to both our consumers and distribution partners alike.”
Since 1943, Kolpin has had a rich history of providing customers with a wide array of hunting products, accessories and innovative aftermarket solutions. Kolpin has an intimate knowledge of the outdoor lifestyle market that closely complements Polaris’ core powersports business.
