Polaris Industries Inc., the parent company of Polaris Britain, has reported record net income of $94.3 million for the 2012 third quarter, up 39 percent from the previous year’s third quarter.The company reports that sales for the third quarter of 2012 totalled a record $879.9 million, which is an increase of 21% over the previous year’s third quarter sales of $729.9 million.

Scott Wine, the Polaris Chief Executive Officer, attributes much of the strong finish to the year to broad-based consumer demand and market share gains for the Ranger side-by-side vehicles. “This Polaris team demonstrates the power of our combined focus on product innovation and execution,” he says, adding “the innovation goes beyond just products – our Retail Flow Management process for motorcycles and enhanced MVP process for Off Road Vehicles has dramatically improved product availability and delivery for our dealers.”

MVP is a process that allows the team to collect as much information as possible about customers with the aim of avoiding building products that customers do not want. Clearly the Polaris strategy is working with a very encouraging dealer and consumer reception to the new industry leading products lined up for 2013.

Although the company remains vigilant regarding economic developments and their impact on customers, Polaris is confident in the strategic direction and implementation. With 2012 shaping up to be another record year, the full year 2012 sales and earnings projections have been raised.

A new and completely redesigned Ranger model with a new, purpose built EFI engine, enhanced ride, handling and comfort is due to be introduced for 2013.  

Polaris Britain 0800 915 6720   www.polaris-britain.com