Richard Wood from Reesink South East has been named Toro International Master Salesperson by Toro. This is the first time Toro has presented such an award outside the USA and only three are awarded a year globally.

Amy Dahl, Vice President of International Business at The Toro Company, presented the award to Richard under the guise of a launch event at BTME, with the Reesink UK team and an extensive Toro international team present.

She says: “We looked at all salespeople across the international division. Richard’s passion for the Toro products and his customers have seen him achieve over 50 percent market share in his area. With 30 years’ experience in the industry and 12 years at Reesink, he fits all the criteria for this prestigious award.”

The Toro International Master Salesperson of the Year Award is more than just an acknowledgment of high sales; it is a recognition of the ability to understand and anticipate the needs of customers.

Jon Cole, Divisional Business Manager at Reesink Turfcare, says: “Richard is consistent with his sales and has grown market share in what is a very competitive area. His customers feel he goes the extra mile for them every day. It probably hasn’t sunk in for him yet how much of a big deal this is globally.”

Richard’s three decades of experience prior to Reesink Turfcare come from dealer JSM, four years selling amenity chemicals and fertilisers for Sheriff Amenity, and before that sales jobs for other competitive turfcare machinery manufacturers. Richard says winning was a huge surprise: “Winning this award really was totally unexpected – I was shocked! It’s done as part of a team with my depot at Sheffield Park and it’s going to be exciting sharing the news with everyone.”

Amy says: “Richard is so humble. I know he says he just goes out and does his job, but he couldn’t be more deserving.”

The last word goes to Alastair Rowell, Managing Director of Reesink UK, who talks about the pride he and the company have in Richard’s achievement. “Richard has an obvious passion for the Toro products and his customers and makes a valuable contribution to the industry,” he says. “He goes above and beyond in his job and his work and it’s this commitment that has resulted in sales excellence and customer satisfaction for so many years. He’s done himself and the company incredibly proud, and I am proud to be his boss.”